Welcome to the Independent Retail Store of the Future

{"version":"0.3.0","atoms":[],"cards":[],"markups":[],"sections":[[1,"p",[[0,[],0,"The\n store is a 3D manifestation of what the customer has been promised \nthrough marketing, while providing an engaging, pleasant, and successful\n shopping experience for the customer, and delivering sales and margins \nthat provide a profit. Post pandemic, research shows that while \ncustomers value the in-store experience and want to return to brick and \nmortar shopping, they want stores to do better on innovative use of the \nspace for shopping and fulfillment. Retail stores are not solely \ndestinations, but rather a physical space that provides the why, how, \nand where people shop. The store must fulfill a series of functions that\n reduce the physical space allocated to the presentation of merchandise.\n This course examines creating blended, flexible spaces that accommodate\n autonomy, convenience, education \u0026 engagement. "]]],[1,"h3",[[0,[],0,"Learning objectives "]]],[3,"ul",[[[0,[],0,"cite current research on post pandemic customer in-store expectations.\n"]],[[0,[],0,"identify 4 key shopping motivations in-store.\n"]],[[0,[],0,"summarize the most common customer journey in-store.\u200b"]],[[0,[],0,"relate customer journey to shopping motivations in-store.\nConnect customer expectations, journey and motivations to in-store space planning.\n "]]]]]}