Hallie Crouch, Assoc. AIA

{"version":"0.3.0","atoms":[],"cards":[],"markups":[["i"]],"sections":[[1,"p",[[0,[],0,"Hallie Crouch, Assoc. AIA, has received\nformal training as an architect, but she has found her true calling as an\n\u201carchitect whisperer.\u201d As a strategist and marketing professional, Crouch demonstrates\nthat there are many ways to engage in the profession and affect the built\nenvironment. "]]],[1,"p",[[0,[],0,"Throughout the last decade, Crouch has\ngrown her role in Bialosky\u2019s Cleveland office, advancing from marketing support\nstaff to the firm\u2019s director of strategy charged with shaping almost every\nfacet of its business. The firm\u2019s leadership often views her as its moral\ncompass and counts Crouch among its most trusted advisors. When, after 60 years\nof operation, the firm relocated to a lofty warehouse in the city, Crouch was\ntrusted to re-envision its brand. She channeled her penchant for storytelling,\nstrategic thinking, and creativity to steer the firm into its next chapter. Her\nefforts garnered national awards and a feature in "],[0,[0],1,"Marketer"],[0,[],0,", the Society\nfor Marketing Professionals\u2019 publication. "]]],[1,"p",[[0,[],0,"Outside of Bialosky, Crouch has advised\nseveral AIA Cleveland presidents, and the chapter has honored her with two\npresidential citations in recognition of her work. She also received AIA Ohio\u2019s\ninaugural Emerging Professional Award in 2020, which noted her considerable\nvoice as a nontraditional practitioner and her work to achieve a more equitable\nprofession. Crouch co-founded AIA Cleveland\u2019s Women in Architecture Committee\nand ensured that one of its main events became a signature chapter gathering. "]]],[1,"p",[[0,[],0,"After completing her term as the\nchapter\u2019s executive officer and secretary, Crouch has remained engaged in "],[0,[0],1,"Coffee\nwith Fellows"],[0,[],0,", a podcast hybrid that discusses the rapid loss of the city\u2019s\ndesign legends and the isolation wrought by the COVID-19 pandemic. This passion\nproject, which has received two competitive Emerging Professionals Grants from\nthe College of Fellows and a grant from the AIA Ohio Foundation, has drawn\nlisteners from across nine states. "]]],[1,"blockquote",[[0,[],0,"Crouch is also a vital bridge between academia\nand the profession, and she routinely educates students about alternative\ncareers in the profession. She has reached more than 200 students at three\nuniversities by participating in juries, mock interviews, and speaking\nengagements. She is also an eager mentor through programs at her firm, which\nshe helped build and sustains, and AIA Cleveland. "]]],[1,"p",[[0,[],0,"Crouch is also a vital bridge between academia\nand the profession, and she routinely educates students about alternative\ncareers in the profession. She has reached more than 200 students at three\nuniversities by participating in juries, mock interviews, and speaking\nengagements. She is also an eager mentor through programs at her firm, which\nshe helped build and sustains, and AIA Cleveland. "]]],[1,"p",[[0,[],0,"Though she could have easily been\nexcluded and viewed as an outsider, Crouch has shown that there is no single\nway to practice architecture. A true catalyst for change, Crouch\u2019s unique voice\ndemonstrates that the profession\u2019s continual evolution depends on creative\nthinkers like her. "]]],[1,"p",[[0,[],0,"\n\n\n\n\n\n\n\n\n\n \n\n\n\n\n\n"]]]]}