The designers and architects who broke the rules of color 

{"version":"0.3.0","atoms":[],"cards":[],"markups":[["sup"],["i"],["a",["href","https:\/\/www.benjaminmoore.com\/en-us\/interior-exterior-paints-stains\/product-catalog\/awip\/aura-interior-paint","target","_blank"]],["a",["href","https:\/\/www.benjaminmoore.com\/","target","_blank"]],["a",["href","https:\/\/www.benjaminmoore.com\/en-us\/paint-colors\/color-of-the-year-2023","target","_blank"]],["a",["href","https:\/\/www.benjaminmoore.com\/en-us","target","_blank"]],["em"]],"sections":[[1,"h2",[[0,[],0,"From Vanguards in Color like Draper and Baldwin to AIA partner Benjamin Moore\u2019s Color Trends 2023 Palette, there\u2019s no question that rich, sumptuous hues continue to make an impact."]]],[1,"p",[[0,[],0,"Architects and designers have long been known to break the rules of color, creating lasting legacies in the process. Benjamin Moore explored the impact of these \u201cVanguards in Color\u201d and how they flooded the design scene with rich, exceptional color. Their influence helped lay the groundwork for Benjamin Moore\u2019s Color of the Year 2023 and Color Trends 2023 palette. "]]],[1,"p",[[0,[],0,"Here\u0027s a look at how the color luminaries of the past continue to shape how we design today. "]]],[1,"h3",[[0,[],0,"Expressing joy with bold hues "]]],[1,"p",[[0,[],0,"The 19"],[0,[0],1,"th"],[0,[],0," century was influenced by Neoclassical architecture, which became the norm for exteriors in particular. Neutrals, grays, and white paint were widely used, drawing inspiration from the popularity of natural building materials such as granite and marble. However, with the 20"],[0,[0],1,"th"],[0,[],0," century came a push to use more color, eventually winning over influential French architect Le Corbusier, who admitted, \u201cPolychromy equals joy.\u201d "]]],[1,"p",[[0,[],0,"As the request for more color grew, two influential designers\u2014Dorothy Draper and Billy Baldwin\u2014found their footing with bold expression. Draper, whose style was considered \u201cmodern baroque,\u201d became an icon for her use of color, pattern, and ornamentation, especially in the hospitality space. Two notable works, the famed Carlyle in New York City and the Greenbrier Resort in West Virginia, were key examples of her focus on the value of color and creating a joyful, welcoming ambience for all. Working to inspire women in the Depression\/post-WW2 era, Draper aspired to encourage women to design inexpensively and uniquely, and express themselves through color. Her 1939 book "],[0,[1],1,"Decorating Is Fun"],[0,[],0," established a \u201cdo what you want\u201d tone and asserted that, when it came to design, taking risks and experimenting with color were all part of the experience. "]]],[1,"p",[[0,[],0,"Baldwin, considered the \u201cGreat American Decorator,\u201d was also known for his exceptional use of color, albeit a bit differently. He designs featured elegant, tailored rooms that were luxurious, taking color inspiration from Impressionist and Post-Impressionist styles\u2014liberating clients from the fear of color. His penchant for dramatic colors and jewel tones spoke to wanting to take risks and make things personal for his clients and inspired future designers to create their own aesthetics. In speaking about his use of color in design, he said, \u201cThis is the power of color. It gives a new life to old surroundings, and it is the best thing for a budget because no one color ever costs more than another color.\u201d "]]],[1,"p",[[0,[],0,"While vibrant color is not uncommon for home interiors, the exterior is a growing area where clients are requesting bold hues. It has been interesting to see how architects have embraced color, drawing on both history and current trends to define their palettes. However, the question remains: What product do you use to bring these daring colors to life? It\u2019s important to understand key components that create quality paint and color\u2014in premium paints, like Benjamin Moore\u2019s "],[0,[2],1,"AURA"],[0,[],0,", pigment particles are embedded in the paint\u2019s binding molecules, creating a paint film with locked-in color, resulting in rich color that lasts. "]]],[1,"p",[[0,[],0,"Additionally, when using a deep color, it\u2019s necessary to understand how to use Light Reflective Value (LRV) in an effective way. For example, LRV is available for all Benjamin Moore hues and tells you how much light will be reflected from the painted surface. Lower numbers mean the color will appear darker, while higher numbers appear lighter. Natural lighting affects all of this; keep in mind that the basic rule of thumb for lighting is that colors and their undertones appear livelier with more natural lighting, but less light may result in hues that read flatter, especially neutrals. "]]],[1,"h3",[[0,[],0,"What\u2019s trending for 2023"]]],[1,"p",[[0,[3],1,"Benjamin Moore"],[0,[],0," considered many of these factors and more when choosing its "],[0,[4],1,"Color of the Year 2023 and Color Trends 2023 palette"],[0,[],0,". The Color of the Year 2023 selection, Raspberry Blush 2008-30, reminds us that wall color is an opportunity to bring spirited, saturated hues into the home, encouraging us to move outside of our color comfort zone. The accompanying Color Trends 2023 palette features eight vivid, upbeat hues, including Raspberry Blush, that are sure to transform a space. For clients who prefer to test the waters with an accent wall or use color in smaller doses, Benjamin Moore included a selection of neutral hues that cover warm, cool, and neutral undertones that easily pair with the Color Trends palette. "]]],[1,"p",[[0,[],0,"This move toward charismatic color would not have been possible without the influence and foresight of the bold interior designers who left lasting legacies. "]]],[1,"p",[[0,[1],0,"Experience the Color of the Year 2023 and Color Trends 2023 palette now at "],[0,[5],1,"benjaminmoore.com"],[0,[],1," and see how quickly a vibrant hue changes the mood. "]]],[1,"p",[[0,[6],1,"AIA does not sponsor or endorse any enterprise, whether \npublic or private, operated for profit. Further, no AIA officer, \ndirector, committee member, or employee, or any of its component \norganizations in his or her official capacity, is permitted to approve, \nsponsor, endorse, or do anything that may be deemed or construed to be \nan approval, sponsorship, or endorsement of any material of construction\n or any method or manner of handling, using, distributing, or dealing in\n any material or product."]]]]}