Women in Architecture Workshop: Part 2 - Branding your company

{"version":"0.3.0","atoms":[],"cards":[],"markups":[["strong"]],"sections":[[1,"p",[[0,[],0,"Through brand exploration and an analysis of market perception, participants will discover how to create a strong company brand. Attendees will be guided through the development process with case studies and a series of exercises. By developing a brand pyramid, statement, and guide, they will learn how to effectively curate their company\u2019s brand and convey it in a way that has the potential to positively influence the market\u2019s perception."]]],[1,"p",[]],[1,"p",[[0,[0],1,"Learning Objectives"]]],[3,"ul",[[[0,[],0,"Discuss the basic principles of effective branding strategies to create a unique identity and a product\/service that resonate with potential clients."]],[[0,[],0,"Explore how to create a company brand that defines what you do and how you do it."]],[[0,[],0,"Analyze existing company brands and discuss their effectiveness and identify opportunities for improvement."]],[[0,[],0,"Review how to prioritize and maintain your company brand to align with your work and target clients."]],[[0,[],0,"Create a Brand Pyramid, a Brand Statement and a Brand Guide."]]]]]}