Embracing Frank Lloyd Wright’s sense of purpose

Submitted by digital on Fri, 02/26/2016 - 16:17
{"version":"0.3.0","atoms":[],"cards":[],"markups":[["em"],["strong"],["a",["href","http:\/\/www.topicarchitecture.com\/","target","_new"]]],"sections":[[1,"h2",[[0,[],0,"\n\n\n\n\n"]]],[1,"h2",[[0,[],0,"Architects are strong individually, but together we can do a lot for the profession"]]],[1,"blockquote",[[0,[],0,"\u201cA future for architecture depends upon a new\n sense of reality, a different success ideal, a deeper social consciousness.\u201d - Frank Lloyd Wright"]]],[1,"p",[[0,[],0,"Promoting the impact of excellent design was an\n almost evangelical movement and made America a leader in design thinking,\n when Frank Lloyd Wright wrote these words in his essay, "],[0,[0],1,"The Future of Architecture"],[0,[],0,", some 60 years ago. Today, I see a timely opportunity\n particularly during a presidential election year for all of us to embrace Wright\u2019s sense of purpose and become the modern-day leaders who create a new\n sense of reality for our profession in the America of tomorrow.\n "]]],[1,"p",[[0,[],0,"\n \n"]]],[1,"p",[[0,[],0,"While pioneers of the past may have wondered about\n architecture\u2019s future, our reality\u2014the world in which we work, today\u2014is\n measurable. We can speak to how architects make a difference. We are able to\n prove ourselves indispensable by articulating how our work is not only\n conscientious but vital to the health and livelihood of our neighbors, our\n clients and our communities."]]],[1,"h3",[[0,[],0,"The challenge we face"]]],[1,"p",[[0,[],0,"How do we sustain the\n momentum we\u2019ve achieved? Together with our nearly 88,000 members strong,\n we can work toward a future"],[0,[1],1," "],[0,[],0,"where clients and the public trust and\n truly value the imagination and technical skill of our profession. AIA\u2019s new\n public website "],[0,[0,2],2,"Topic A"],[0,[2],1," "],[0,[],0,"will be instrumental in helping us\n get there."]]],[1,"p",[[0,[],0,"\n Together, we must engage and participate"],[0,[1],1," "],[0,[],0,"so\n that"],[0,[1],1," "],[0,[],0,"AIA membership carries with it expertise in communicating our\n value. The 2016 public awareness effort will empower every member to\n skillfully demonstrate the relevance of all we do.\n "]]],[1,"p",[[0,[],0,"To that end, the new TV spot will air in just a few\n weeks and advance our presence\u2014during prime time, highly watched presidential\n primary coverage. This phase includes user-friendly customizable tools that\n will help you promote your work, your firm, your contributions locally.\n \n "]]],[1,"p",[[0,[],0,"Together, we must speak up and speak out\n to"],[0,[1],1," "],[0,[],0,"advocate at federal and state levels for the prosperity of our\n future. Self-promotion cannot be outsourced. Every member is an advocate.\n Every member "],[0,[0],1,"needs"],[0,[],0," to be a messenger. Now is the time to get\n involved."]]],[1,"p",[[0,[],0,"A better future for architecture is our new sense\n of reality that Frank Lloyd Wright envisioned back in 1953. Let\u2019s make it a unifying mantra for every AIA Architect, today."]]],[1,"p",[[0,[],0,"\n "],[0,[0],1,"Russell A. Davidson, FAIA, is the 2016 AIA President."],[0,[],0," \n\n\n\n\n\n\n\n\n\n\n \n\n\n\n\n\n"]]]]}
AIA President Russell Davidson, FAIA, addresses how the profession can continue to sustain the momentum.
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2016 AIA President Russell A. Davidson, FAIA
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