Small Firm Forum: Content Marketing - Websites and Social Media

{"version":"0.3.0","atoms":[],"cards":[],"markups":[["strong"]],"sections":[[1,"p",[[0,[],0,"Are you interested in leveling up your online presence? As a small firm owner or sole practitioner, you\u0027ve already got a lot on your plate. Perhaps you\u0027ve been putting this off, but you know that having a compelling website and a strong social media presence is crucial for attracting clients and showcasing your firm\u0027s unique offerings. We will discuss a broad overview of content marketing, its utilization by architects and tools to enhance your online presence."]]],[1,"p",[[0,[],0,"Our presenter is Small Firm Forum member, architect and social media enthusiast Jessica Calek."]]],[1,"p",[[0,[0],1,"Learning Objectives"]]],[3,"ol",[[[0,[],0,"1. Discuss the basics of Content and Content Marketing"]],[[0,[],0,"2. Identify strategies to develop goals and target a specific audience"]],[[0,[],0,"3. Review different social media and web platforms"]],[[0,[],0,"4. Evaluate case studies of other architects and adjacent industries achieving success through contect marketing"]],[[0,[],0,"5. Brainstorming session - Let\u0027s spend some time coming up with actionable items for everyone to improve their online presence!"]]]]]}