Three factors to motivate clients toward climate-friendly design

{"version":"0.3.0","atoms":[],"cards":[],"markups":[["b"],["a",["href","https:\/\/www.aia.org\/pages\/6617159-abi-march-2023-business-conditions-improve","target","_blank"]],["a",["href","https:\/\/www.aia.org\/resources\/10046-the-architecture-billings-index","target","_blank"]]],"sections":[[1,"p",[[0,[0],1,"Three factors to motivate clients toward climate-friendly\ndesign. "]]],[1,"p",[[0,[],0,"As the building industry unveils new materials and technologies,\narchitects play a critical role in guiding clients to climate-friendly choices."]]],[1,"blockquote",[[0,[],0,"\n\u201cArchitects really can make an impact by being the knowledge source behind key\nareas in sustainable design.\u201d - Kermit Baker, Hon. AIA"]]],[1,"p",[[0,[],0,"In this unstable economy, is there interest in budgeting for\nclimate-focused design? Baker, AIA\u2019s chief economist, says yes."]]],[1,"p",[[0,[],0,"Despite rising construction costs and interest rates, architects\nreport more than half of their clients are still making investments in energy efficiency.\nStill, Baker says, economic factors like a shrinking labor force, which impacts\nconstructions schedules, often direct the decisions clients make to ensure\nprojects finish on time and on budget. Baker shares the top factors that motivate\nclient decision making around climate investments, according to recent ABI surveys,\nwhich gives architects a path to follow when leading conversations on climate-friendly\ndesign."]]],[1,"p",[[0,[0],1,"1. Stewardship"]]],[1,"p",[[0,[],0,"A simple source of inspiration is the pure desire, shared by\narchitects and clients, to be good custodians of the planet. "],[0,[1],1,"ABI polling\n"],[0,[],0,"suggests more than one-third of clients prioritize water conservation, alternative\nenergy sources, green materials, and life-cycle costing; more than 20 percent invest\nin resiliency. \u201cArchitects are committed to enhancing the area of green building,\u201d\nsaid Baker. \u201cIt\u2019s frustrating that progress is slow.\u201d"]]],[1,"p",[[0,[0],1,"2. \nCosts"]]],[1,"p",[[0,[],0,"Even in strong, stable economies, cost-effectiveness drives\ndecision-making. Some clients may not understand the nuances of green building,\nso Baker believes architects must explain the long-term benefits of efficient\ndesign for both the environment and the client\u2019s pocketbook, which \u201cis a clear\nmotivation,\u201d said Baker."]]],[1,"p",[[0,[0],1,"3. \nCodes"]]],[1,"p",[[0,[],0,"While building codes are critical for safety, the rules designed\nfor energy-efficiency and sustainability can also save consumers money on power\nbills. \u201cA mandate is typically born because it\u2019s the right thing to do and is\nthe financially responsible thing to do,\u201d says Baker \u201cbut it ultimately sways clients\nto embrace- and sometimes exceed - the highest standards in their buildings.\u201d"]]],[1,"p",[[0,[2],1,"Learn more "],[0,[],0,"about the Architecture Billings Index."]]]]}