Style-forward building trends your clients will love

{"version":"0.3.0","atoms":[],"cards":[["images-card",{"images":[{"url":"http:\/\/res.cloudinary.com\/dpcbzfiye\/image\/upload\/v1653972217\/qoat7wjymznnatmsvn4t.jpg","id":"6511225"}],"caption":"Pella Lifestyle Series \u2013 Cottage Core"}]],"markups":[["b"],["a",["href","https:\/\/www.pella.com\/professionals\/windows\/#cladwood","target","_new"]],["em"],["a",["href","http:\/\/www.pella.com\/professionals\/architect\/","target","_new"]]],"sections":[[1,"h2",[[0,[],0,"AIA partner Pella explores three increasingly popular design trends for homes\u2014Scandinavian Mainstream, Modern Traditional, and Cottage Core."]]],[1,"p",[[0,[],0,"Homeowners rely on architects and designers to provide recommendations to personalize their homes, fitting unique needs and styles. With current styles tending toward large, expansive windows, windows are often one of the biggest design elements in a room. Here are three increasingly popular design trends and how to make window selections to optimize the style. "]]],[1,"h3",[[0,[0],1,"Scandinavian Mainstream"]]],[1,"p",[[0,[],0,"More homeowners are looking for ways to add sophisticated comfort to their homes, creating an opportunity for you to offer the benefits of Scandinavian Mainstream design. Its principles encourage palettes inspired by nature and simple forms that complement clean lines and functional furnishings for flexible, clutter-free spaces. Try suggesting the look of natural woods like oak, mahogany, birch, and ash for a tasteful contrast that brings harmony to neutral walls, textural furnishing, and soft lighting."]]],[1,"p",[[0,[],0,"Wood casement, awning, and fixed windows help Scandinavian-inspired customers meet their perfect match with the right style tones and textures, clean lines, and natural woods to yield elegance without ornamentation. "]]],[1,"h3",[[0,[0],1,"Modern Traditional"]]],[1,"p",[[0,[],0,"Homeowners are finding a deeper appreciation for traditional design aesthetics and principles \u2014 including the return of the dining room. Spending more time at home brings a need for timeless style: casual, unfussy designs with subtle incorporation of classic touches such as patterns, plaids, and florals all work to complement organic shapes in hardware, lampshades, and fixtures. The natural finishes of light woods, matched with the intricacies of monocolor paneling or peg-and-groove joinery, add visual interest to any room and allow for a mix of refurbished and modern furniture to feel right at home."]]],[1,"p",[[0,[],0,"If your clients are looking to capture that traditional feeling with the ease of modern functionality, pay attention to the window\u2019s design and also performance ratings so as not to sacrifice comfort in the home. "],[0,[1],1,"Pella Lifestyle Series"],[0,[],0," wood windows and patio doors offer a multitude of options to deliver the right visual appeal. "]]],[1,"p",[]],[10,0],[1,"h3",[[0,[0],1,"Cottage Core"]]],[1,"p",[[0,[],0,"Staying indoors has encouraged a desire to return to nature, simplicity, and a slower pace of life. The comforts of a cabin \u2014 the access to nature, the privacy, and true standards of cozy kitsch, like handmade quilts, rattan furniture, and wallpaper \u2014 allow homeowners to showcase their eclecticism, collections, and personal touches that respect past and present. Expect to see a resurgence of soft, whimsical colors complemented by warm creams, layered textures, and natural furniture with handmade attention to detail."]]],[1,"p",[[0,[],0,"Maybe your clients are looking to build their actual cottage getaway. Maybe they\u2019re looking to bring a touch of country simplicity to their remodel. Either way, windows with details like grilles and stylish hardware can complete the design."]]],[1,"h3",[[0,[0],1,"Color, material, finish"]]],[1,"p",[[0,[],0,"For those diving a little deeper than high-level trends, here\u2019s the scoop on colors, materials, and finishes. Matte metals and satin finishes will continue to be a dominant look, with brass, black, and white remaining time-tested and true. Homeowners wanting to maintain safety without sacrificing aesthetics will trend toward finishes with antimicrobial properties, like copper and coated stainless steel."]]],[1,"p",[[0,[],0,"More mainstream trends are warming up. Homeowners this year are excited by traditional neutrals like linen, sand, cream, and gray; tried-and-true blues like Pella\u2019s blue ash, cobalt, and navy; and natural greens like sage, emerald, and teal. For colorful contrast, lean into pops of yellow and orange along with a range of reds, from blush to terracotta."]]],[1,"p",[[0,[],0,"Matte reigns supreme across materials, including natural woods with clear, low-gloss finishes that highlight notable grains in pine, oak, birch, and ash. Marble remains a classic mainstay, but keep in mind that modern homeowners are often primed for new takes on classic materials, like using uniform material throughout an entire room or mixing and matching across multiple genres. Also, prepare for conversations with design-savvy customers making choices on material selection related to more sustainable or recyclable materials and be ready with answers."]]],[1,"p",[[0,[2],0,"Contact your local Pella Architectural Rep or visit "],[0,[3],1,"www.pella.com\/professionals\/architect\/"],[0,[],1," to learn more about which Pella products could be used to stay on track with these trends."]]],[1,"p",[[0,[2],1,"AIA does not sponsor or endorse any enterprise, whether \npublic or private, operated for profit. Further, no AIA officer, \ndirector, committee member, or employee, or any of its component \norganizations in his or her official capacity, is permitted to approve, \nsponsor, endorse, or do anything that may be deemed or construed to be \nan approval, sponsorship, or endorsement of any material of construction\n or any method or manner of handling, using, distributing, or dealing in\n any material or product."]]]]}