The color experience and color trends 2021

Submitted by Katy Tomasulo on Tue, 02/23/2021 - 18:03
{"version":"0.3.0","atoms":[],"cards":[],"markups":[["a",["href","https:\/\/\/en-us\/color-overview\/color-palettes\/color-of-the-year-2021","target","_new"]],["em"],["a",["href","https:\/\/\/url?\u0026c=E,1,98xNwGZuJA0PnAKb-mxtjPOfhgds70EJdPs-kxHmtrl7uJaE7HXXLDRWgCaE-wiDgTMhvmhowvNez0QVqBM2zMeycc3racAgTt4KTUMf6HZx\u0026typo=1","target","_new"]]],"sections":[[1,"h2",[[0,[],0,"Color has the power to not only\nimpact the look of a space, but also the emotional connection we have to it.\nAIA Partner Benjamin Moore explores how the pandemic and other factors have influenced\ncolor trends and the Color of the Year."]]],[1,"p",[[0,[],0,"Color. We don\u2019t always think about\nhow color impacts us, mentally or physically. A complex subject that has been\nstudied throughout time, it is said that color can be used to set a mood,\ncommunicate, beautify, provide direction, or express feelings. And, while all\naround us, our reactions and understanding of color tend to be rooted in the\nsubconscious."]]],[1,"p",[[0,[],0,"A tool for communication from as\nfar back as prehistoric times, color has been used to tell stories, convey emotion,\nand express attributes such as quality, trust, or excitement. Color spans\ngeographies and languages triggering reactions, emotions, and directions\u2014often\nchanging during times of unrest or optimism. "]]],[1,"p",[[0,[],0,"Culture also influences our\npreferences and understanding of color. While some color associations are\nconsistent across cultures and geographies, there are instances where it has different\nmeanings based on region and upbringing. For example, in the Far East, red is\nassociated with prosperity and good fortune, while in the Middle East it is\nassociated with danger and caution. "]]],[1,"p",[[0,[],0,"The sciences and arts have long debated\nwhether color is objective or subjective. Dating back centuries, this\ndiscussion considers whether color is the result of light or if the combination\nof emotion, perception, lightness, and darkness is what defines color. Today, we\nare able to look at both sides to understand how light is processed by the\nhuman eye and brain, which is furthered by our emotions, leading to the color\nchoices we make, our understanding of color, and our color preferences. Additionally,\nthe human reaction to color is both physical and emotional\u2014how we see color, how\nour bodies respond, how it makes us feel. Together, the result is our overall\ninterpretation of color and the role it plays in our daily lives. "]]],[1,"h3",[[0,[],0,"2021 Color of the Year"]]],[1,"p",[[0,[],0,"In the current environment, influenced\nlargely by the ongoing global pandemic, color and how it affects us both physically\nand emotionally has come to the forefront. Color has the power to not only\nimpact the look of a space, but also the emotional connection a person has to\nit. It can help convey wellness and cleanliness, as well as other forms of self-expression\nand styles. The expectations of the home have increased, and our spaces have\nbecome more multi-functional than ever."]]],[1,"p",[[0,[],0,"These influences come through in Benjamin Moore\u2019s Color Trends\n2021, beginning in the kitchen exploring how this intersection of craft,\nnourishment, and community breathes color and design inspiration into the rest\nof the living space. The "],[0,[0],1,"Color\nTrends 2021 palette and the Color of the Year"],[0,[],0,", Aegean Teal 2136-40, reflect\nthis grounded sensibility with warm, sunbaked hues that play to the senses."]]],[1,"p",[[0,[],0,"Aegean Teal is an exceptionally\nbalanced color with just the right amount of saturation, with a slight touch of\ngray that makes this appealing mid-tone easy to pair with other colors and\nmaterials. The result is an intriguing and engaging color with complexity and\ndepth, bringing together the associations of blue and green for a calming and\nrestorative quality. "]]],[1,"p",[[0,[],0,"Looking at the full Color Trends\n2021 palette, there is an equilibrium between both sides of the color wheel,\nwith Aegean Teal acting as a bridge to enhance the balanced and harmonious sensibility.\nThe curated palette features 12 comforting, sunbaked hues that radiate warmth\nand wellbeing, in addition to feeling modern with time-tested appeal. Rooted in the elegant, handspun textures of the home, the palette\ncomforts as it uplifts."]]],[1,"p",[[0,[],0,"Understanding the power of color and how it can play to the senses\ncan dramatically change the tone or emotion in a space. As the definition of\nhome continues to evolve, particularly amidst periods of uncertainty, color\nselection and the impact it has on those who inhabit a space will remain a\ndriving force in design decisions."]]],[1,"p",[[0,[1],0,"Learn more at "],[0,[2],1,""],[0,[],1,"."]]],[1,"p",[[0,[1],1,"AIA does not sponsor or endorse any enterprise, whether \npublic or private, operated for profit. Further, no AIA officer, \ndirector, committee member, or employee, or any of its component \norganizations in his or her official capacity, is permitted to approve, \nsponsor, endorse, or do anything that may be deemed or construed to be \nan approval, sponsorship, or endorsement of any material of construction\n or any method or manner of handling, using, distributing, or dealing in\n any material or product."]]]]}
AIA Partner Benjamin Moore explores how the pandemic and other factors have influenced color trends and the Color of the Year.
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Benjamin Moore's 2021 Color of the Year, Aegean Teal
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Partner content, Benjamin Moore, Color of the Year, paint, COVID019
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